One of the most significant shifts in popular media is the push for . As streaming services expand worldwide, content is no longer Western-centric.
Yet paradoxically, while the timing has fragmented, the volume has exploded. The term "Peak TV" is now obsolete; we have moved into "Tsunami TV." In 2023 alone, over 500 scripted series were produced in the United States. This abundance has led to the "Discovery Crisis"—where consumers spend more time scrolling through menus looking for something to watch than actually watching it.
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