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Younger viewers—Gen Z and Gen Alpha—are leading the charge for better content. Having grown up with infinite choice, they have developed what media scholar Dr. Elena Marchetti calls "taste discipline": the active rejection of mid-quality content in favor of deep engagement with fewer, better works. They watch four-hour video essays about The Sopranos . They subscribe to niche Substacks. They build private Discord servers to analyze single episodes of Succession . They are not passive consumers; they are curators.

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