Pitch Anything- An Innovative Method For Presenting- Persuading- And Winning The Deal !!top!! -

Henderson leaned forward. He was no longer the bored judge; he was now the candidate trying to win Mark’s approval. This was the . Mark had positioned his company as the award to be won, not the beggar asking for scraps.

The sophisticated part that handles logic and data. Henderson leaned forward

Make them realize they need to qualify for your time. Mark had positioned his company as the award

Imagine you are pitching a $2 million Series A to a venture capitalist. The old method: "Here is our deck. Page 3 shows our TAM. Page 7 shows our traction." Imagine you are pitching a $2 million Series

Klaff is ruthless on the concept of need . If you act like you need the deal, your status plummets below zero. The Crocodile Brain views needy people as low-status parasites to be avoided. To present, persuade, and win, you must enter the room with what Klaff calls "The Frame of the Expert." You know something they don’t. You have access they want. You are doing them a favor by allowing them to invest.