This study had limitations, including the reliance on qualitative data and the focus on a specific online platform. Future studies could expand on this research, incorporating quantitative methods and examining other online platforms.
While many of these videos foster a sense of regional pride, the social media discussion around them is not always benign. The "Malayali gaze" can sometimes be deeply toxic. mallu mms scandal clip kerala malayali
Recently, a short video clip originating from Kerala—often tagged under the search terms "Kerala Malayali viral video"—has ignited a firestorm of discussion across social media platforms. While the specific content of the clip varies (ranging from a candid street interview to a moment captured in a public space or a private setting that went public), the common denominator is its raw, unscripted portrayal of a Malayali individual or situation that resonated deeply—and controversially—with netizens. This study had limitations, including the reliance on
: Educating youth about the permanence of digital data and the importance of consent. De-stigmatization The "Malayali gaze" can sometimes be deeply toxic