Rokeach M. -1973-. The Nature Of Human Values. New York Free Press !full! < 2025-2027 >

Rokeach defines as:

To resolve this dissonance, they often changed their value ranking. And crucially, when the value ranking changed, so did attitudes and behaviors weeks later. This proved Rokeach’s central thesis: . If you want to change society, you don’t just pass laws; you engage in value education. Rokeach defines as: To resolve this dissonance, they

Rokeach defined a value as “an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state.” when the value ranking changed

From this, he distinguishes: