| Aspect | Details | |--------|----------| | | A cloud‑based analytics & testing suite for web‑ and mobile‑app user‑experience (UX) research. | | Key new additions (v300) | 1. AI‑driven heat‑maps (real‑time clustering of clicks, scrolls, and gestures). 2. Scenario‑builder 2.0 – visual, drag‑and‑drop test flow editor. 3. Dynamic segmentation – auto‑group users by behaviour, device, and funnel stage. 4. Integrated A/B‑to‑Multivariate testing with Bayesian stats. 5. Privacy‑first data model (GDPR/CCPA‑compliant by design). | | Typical use‑cases | • UX research & hypothesis validation • Conversion‑rate optimisation (CRO) • Usability testing for new features • Accessibility compliance checks | | Target audience | Product managers, UX designers, CRO specialists, data analysts, and growth teams. |
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