The regression models explain 38 % of the variance in CTR (Adjusted R² = 0.38) and 27 % of the variance in AVD (Adjusted R² = 0.27). Notably, thumbnails that prominently feature the creator’s face (often with an emotive expression) dramatically boost click‑through, supporting prior work on “human‑centric” thumbnails (Zhou & Daugherty, 2023). Titles that are concise (≤ 5 words) outperform longer ones, suggesting the algorithm favours succinctness for recommendation ranking.
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In recent years, the rise of social media has led to an explosion of content created by parents and caregivers, showcasing the daily lives of their children. One popular channel that has gained significant attention is Nickiibaby, a YouTube channel run by Nikki, a mother who shares videos of her daily life with her two children. The Nickiibaby videos have become a staple of many parents' daily routines, providing a unique blend of entertainment, education, and relatability. However, as with any form of social media content, there are also concerns about the impact of these videos on parenting and child development. The regression models explain 38 % of the