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Possibly the most unique Japanese teen content of the last five years. VTubers are online entertainers who use motion capture avatars. Agencies like Hololive and Nijisanji produce stars whose "personalities" are the content. Teens watch marathon streams of gaming, singing, and "zatsudan" (casual chatting). The barrier between reality and character is blurred; the "behind-the-scenes" lore is just as addictive as the streams.

. Inside the quiet, cramped cubicle, he pulled up a streaming site. Like many his age, he was obsessed with Alice in Borderland

For a Japanese 18-year-old, the television is often secondary to the smartphone.