Urls | Cut
So, what's behind the CuT URL phenomenon? Some of the concerns surrounding CuT URLs include:
CuT URLs allow you to place your primary keyword naturally in the "slug" (the final part of the URL). While the SEO value of keywords in URLs has fluctuated over the years, the current consensus is that it acts as a passive relevance signal . It tells the crawler, "This page is specifically about merino wool coats," not just any product. CuT URLs
In A/B tests conducted by marketing agency Reboot Online , branded CuT URLs outperformed generic short links by an average of in email campaigns. In social media bios (like Instagram’s link-in-bio), custom links saw a 30% higher tap-through rate. Humans trust human-readable text. So, what's behind the CuT URL phenomenon



























