The Indonesian government has also taken steps to promote tourism through entertainment. In 2019, the Ministry of Tourism launched a campaign called "Visit Indonesia 2020," featuring Indonesian celebrities and influencers promoting the country's tourist attractions.
Indonesian entertainment also encompasses traditional arts, such as:
If you want to understand where global video trends are going, stop looking at LA or Seoul. Open TikTok, set your location to Jakarta, and hold on tight.
The Indonesian entertainment industry has a rich history dating back to the 1950s, with the emergence of traditional music, dance, and theater forms such as wayang (shadow puppetry) and gamelan (traditional music ensemble). In the 1970s and 1980s, Indonesian music, known as Indonesian pop or "dangdut," gained popularity, with artists like Rhoma Irama and Elvy Sukaesih becoming household names.
The Indonesian entertainment industry has undergone significant changes in recent years, driven by the rise of digital technology and social media. Some current trends include: