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While he may have started on one platform, Thompson quickly expanded. Used for discovery and viral reach. Long-form: Used for deep-dives and community building.

To understand Thompson’s entry, one must contextualize the era. Entering the content sphere during the maturation phase of TikTok (post-2020) presents distinct challenges compared to the platform's infancy. The "Gold Rush" era had ended; the "Industrial Era" had begun. manyvids cubbi thompson 1st time getting sm best