As we look toward the rest of the decade, the principles embedded in this keyword will become standard practice. We are moving from "push" media (TV networks telling you what to watch) to "pull" media (curators like letspostit telling you what matters right now ).
While global franchises take up much of the spotlight, popular media in May 2024 also highlighted the importance of local and community-based entertainment. For instance, Visit Pittsburgh showcased how sports—such as the NHL playoffs—act as a localized form of "entertainment content" that drives massive engagement through both live events and digital watch parties. Navigating the Future of Media Consumption letspostit 24 05 07 remy woods yard workers xxx high quality