The data supports the anecdotal shift. A San Diego State University study on the "Celluloid Ceiling" found that in 2022, films with female leads aged 45+ reached a 20-year high. Furthermore, the box office has repeatedly disproven the myth that "older women’s stories don't sell." The Hundred-Foot Journey , The Best Exotic Marigold Hotel (which grossed over $136 million globally), and Poms all showed robust financial returns. The audience—specifically the over-35 female demographic—has massive disposable income and a hunger to see their lives reflected on screen.
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: Productions with gender-balanced crews and leads are delivering double the revenue of male-dominated projects, averaging $293 million in box-office revenue compared to $117 million. The data supports the anecdotal shift