Tape culture also facilitated a form of fan curation. "Remix" cassettes were a massive market in the late 90s. DJs would take Rai’s film songs, speed them up, and mix them with beats, often selling them on unbranded T-series or local label cassettes. This user-generated modification of content foreshadowed the modern TikTok/Reels remix culture, establishing Rai’s image as a flexible asset in popular media.