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By late December 2020, platforms like TikTok and Instagram Reels had fundamentally changed how we consume media.

: As internet users surged to nearly 90 crore in regions like India, attention became a primary economic asset. manyvids 23 12 20 cubbi thompson late night hoo

By late 2021, the landscape had matured. The numbers "22" and "21" in our timeline represent the brutal optimization phase. If you were building a during this period, you learned one painful truth: Long attention spans are dead. By late December 2020, platforms like TikTok and