Popular media platforms are attention merchants. The goal is not to make the best movie; it is to make the movie that holds your attention for the longest time.
Gen Z now spends more time in virtual gaming worlds than watching traditional TV. Hegre-Art.14.08.16.Marcelina.First.Session.XXX....
Modern acknowledges that you are not just watching a screen; you are holding a second one. Popular media platforms are attention merchants