: The likes often come from inactive or "bot" accounts, which do not improve your actual reach and can hurt your engagement rate in the long run. Step-by-Step Guide to Using Zefoy for FB Likes

If you have a website or a newsletter, embed your Facebook post directly. When users read your blog, they can like the post without leaving the page. This signals to Facebook that the like came from a legitimate, engaged session.

: He used Facebook's best practices to post eye-catching images and short, relevant text during peak hours.