| Do | Don’t | |----|-------| | Use casual Indonesian + English slang (e.g., “Santuy aja, bro” = “Just chill, bro”). | Assume all youth are Javanese or from Jakarta. | | Reference local memes or current viral TikTok sounds. | Lecture them about “traditional values” as a sales tactic. | | Offer value (discounts, entertainment, relatable content) before asking for engagement. | Use overly formal Indonesian ( Bapak/Ibu style). | | Respect fasting hours during Ramadan when scheduling meetups or campaigns. | Ignore their distrust of big institutions (gov, corps)—be transparent. |