The "Festival Economy" is massive. 60% of annual retail consumption (gold, electronics, apparel) occurs during the Diwali and wedding seasons.

Some key aspects of Indian culture and lifestyle include:

Indian culture is a kaleidoscope of colors, flavors, and sounds that reflect the country's rich history, philosophy, and spirituality. The Vedas, ancient Hindu scriptures, form the foundation of Indian culture, emphasizing the importance of Dharma (duty), Artha (wealth), Kama (pleasure), and Moksha (liberation). These core values have shaped the Indian way of life, influencing art, literature, music, and architecture.