Settle - Email Players 1 - 15 Best | Ben

The core of the first 15 lessons in Email Players focuses on . This is the marriage of information (teaching something valuable) and entertainment (telling a story, being provocative, or sharing an opinion). The goal isn't to be liked; it's to be read . Settle teaches that if you aren't polarizing some people, you aren't interesting enough to sell to anyone. Key Pillars Found in Email Players 1 - 15 1. The "Daily Email" Habit

, you’ll see why the "old school" direct response fundamentals still crush everything else. Ben Settle - Email Players 1 - 15

Before dissecting the first 15 issues, you need to understand the man. The core of the first 15 lessons in Email Players focuses on