One of the most distinctive features of Evamy’s approach is the decision to present the vast majority of logos in black and white.
: One of the book’s most distinctive features is its presentation of most logos in black and white . This strips away the "distraction" of color, forcing the designer to focus on the balance, spacing, and structural integrity of the typographic mark. logotype michael evamy better
: By seeing how others have solved similar typographic challenges, designers can push past their first ideas to find something more distinctive. Dual Benefit One of the most distinctive features of Evamy’s