The term "hardcore" in the entertainment world has evolved. It no longer just refers to specific genres of film; it now describes the intense, 24/7 grind required to stay relevant. Personalities are no longer just "presenters" or "performers." They are CEOs, brand ambassadors, and lifestyle icons.

The entertainment industry is currently undergoing a massive shift. We are seeing a move away from traditional television toward "lifestyle-first" platforms. Users are no longer looking for scripted dramas as much as they are looking for a "hardcore" look into the lives of the people they admire.

In recent years, she has also become known for her political activism and support of the Russian government, which has led to her being sanctioned by several countries.