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According to a 2023 survey by CareerBuilder, 70% of employers use social media to screen candidates before hiring. Of those, 54% have decided not to hire a candidate based on their online content. Conversely, 44% have found content that caused them to hire a candidate.

In a competitive job market, "personal branding" is the tie-breaker. If two candidates have identical experience, the one with an established online voice often wins. OnlyFans.2023.ItsDaniDay.Caryn.Beaumont.Strap.O...

High-quality content leads to "inbound" job offers, speaking engagements, and partnership requests. Instead of chasing leads, you become the lead. According to a 2023 survey by CareerBuilder, 70%