A LinkedIn influencer posted a "POV: You wore a saree to your corporate presentation" video. She walked in slow motion, the pallu flowing behind her.
In India, the saree is not just cloth; it is a vote bank. Viral saree videos have been weaponized by political parties. indian saree aunty mms scandals
The "viral" nature of saree content has tangible economic and social impacts: Artisan Visibility : Social media has become a powerful tool for reviving handloom arts A LinkedIn influencer posted a "POV: You wore
A LinkedIn influencer posted a "POV: You wore a saree to your corporate presentation" video. She walked in slow motion, the pallu flowing behind her.
In India, the saree is not just cloth; it is a vote bank. Viral saree videos have been weaponized by political parties.
The "viral" nature of saree content has tangible economic and social impacts: Artisan Visibility : Social media has become a powerful tool for reviving handloom arts