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Advertising revenue is forecast to exceed consumer spending by $300 billion by 2029.

While this personalization makes it easier to find content we love, it also creates "filter bubbles." Popular media used to be a "watercooler" experience where everyone watched the same big events. Now, our media experiences are increasingly fragmented. We are all living in different cultural silos, consuming content tailored specifically to our unique psychological profiles. Trends Shaping Popular Media Today xxxvdo2013 hot

While mature markets like the US face slower growth (3.8% CAGR), emerging economies are seeing rapid expansion: 15.9% CAGR in internet advertising. Advertising revenue is forecast to exceed consumer spending