Hootsuite (2020). Digital 2020: Indonesia. Hootsuite.
: Over 80% of young people enjoy music festivals, often attending multiple events per year to see a mix of local and international artists. Hootsuite (2020)
These cafés are not merely places to drink overpriced lattes; they serve as "third spaces"—essential hubs for remote working, studying, and curating Instagram content. The interior design is critical: naked concrete walls, lush greenery, and natural lighting are prerequisites. This trend signifies a desire for curated, aesthetic environments that offer an escape from the often chaotic urban sprawl of Indonesian cities. Hootsuite (2020)