The magic trick is utility . When Ranbir Kapoor uses a food delivery app in Yeh Jawaani Hai Deewani to order pizza for his friends in the mountains, it isn't an ad. It is a solution to a plot problem. The brand becomes the hero’s tool, not the hero’s sponsor.
The Bollywood industry has experienced remarkable growth over the years, driven by factors such as: desimasala xxx link
Here's a general overview: