Instead of dry, corporate updates, he teaches you how to weave personal stories, pop culture references, and contrarian opinions into your sales pitches. By the time the reader reaches the Call to Action (CTA), their defenses are down because they’ve been enjoying the ride. 2. Developing Your "Villain" and "Hero"

Keep swinging,

You're looking for guidance on Ben Settle's email players, specifically the 1-15 portable sequence. Ben Settle is a well-known email marketer and copywriter, and his techniques are highly regarded in the industry.