High‑quality visual content serves as a powerful tourism catalyst. Since its release on both international streaming platforms and regional television, Viarella, Pompino, and Canicatti have reported a 27 % increase in visitor bookings during the summer months. Moreover, the film’s behind‑the‑scenes material, shared on social media, has driven traffic to local artisans’ e‑commerce sites, demonstrating how premium video can directly translate into economic benefit for small communities.